Privacy Policy

Last update of this document: 2026-05-18

1. Introduction

We are committed to safeguarding the privacy of visitors to backlinkhealth.com and users of the BacklinkHealth website, user interface, app, and services.

This policy applies where we act as a data controller with respect to personal data of website visitors and service users. In this policy, "we", "us", and "our" refer to BacklinkHealth and Onjects Ltd.

2. How We Use Personal Data

We may process usage data, account data, service data, correspondence data, transaction data, and notification data for the purposes described below.

Usage data may include your IP address, approximate location, browser type and version, operating system, referral source, page views, navigation paths, and information about the timing, frequency, and pattern of service use. We use this data to analyse and improve the website and service.

Account data may include your name, company or agency name, email address, password hash, workspace type, account preferences, team roles, timezone, and related account settings. We use this data to create and operate your account, secure the service, maintain backups, and communicate with you.

Service data may include backlink source URLs, target URLs, domains, expected anchor text, detected anchor text, rel attributes, status codes, redirect chains, import files, client workspace labels, alert settings, webhook settings, reports, and check history. We use this data to provide backlink monitoring, alerts, reporting, exports, and workspace functionality.

Correspondence data may include the content and metadata of communications you send to us by email, support forms, or in-app messages. We use this data for communication, support, and record keeping.

Transaction data may include contact details, billing details, subscription plan, and transaction metadata. Payment card data, when used, is handled by payment processors and not stored directly by BacklinkHealth.

3. Legal Bases of Processing

We process personal data where necessary to perform a contract with you, where necessary for our legitimate interests in operating and improving BacklinkHealth, where necessary to comply with legal obligations, and where you have given consent.

4. Providing Personal Data to Others

We may disclose personal data to our hosting providers, database providers, email delivery providers such as Mailgun, analytics providers, payment processors, customer support tools, and professional advisers where reasonably necessary for the operation of BacklinkHealth.

We may disclose data to integration providers when you configure integrations, such as Slack, Discord, webhooks, Ahrefs, Semrush, Zapier, or similar services. The data shared depends on the integration and your settings.

We do not intentionally send passwords or payment card details to link-check targets or integration endpoints. You are responsible for the data you include in webhook payloads, shared reports, imported files, and exported files.

We may also disclose personal data where required by law, for legal claims, to protect vital interests, or in connection with a merger, acquisition, financing, or sale of business assets.

5. International Transfers

We and our service providers may process data in the United Kingdom, European Economic Area, United States, and other countries where our infrastructure and providers operate. Where required, transfers are protected by appropriate safeguards such as standard contractual clauses or adequacy decisions.

6. Retaining and Deleting Personal Data

We retain personal data for as long as needed for the purposes for which it was collected, including providing the service, maintaining security, resolving disputes, complying with legal obligations, and keeping business records.

Backlink monitoring data is generally retained while your account remains active, subject to plan limits, feature settings, deletion requests, and backup cycles. Backup copies may persist for a limited period after deletion before being overwritten.

You may request correction or deletion of personal data by contacting us at [email protected]. Some data may be retained where necessary for legal, security, accounting, or fraud-prevention reasons.

7. Security of Personal Data

We take appropriate technical and organisational precautions to secure personal data and prevent loss, misuse, or unauthorised alteration. Data sent between your browser and our service should be protected using encryption technology where HTTPS is available.

You are responsible for keeping your password confidential, using secure devices, controlling workspace access, and protecting exported reports, API keys, and webhook URLs.

8. Amendments

We may update this policy from time to time by publishing a new version on the website. We may notify you of significant changes by email or through the service.

9. Your Rights

Your principal rights under data protection law may include the right to access, rectification, erasure, restriction of processing, objection to processing, data portability, complaint to a supervisory authority, and withdrawal of consent.

You may exercise rights in relation to your personal data by contacting us at [email protected]. We may need to verify your identity before fulfilling a request.

10. Third-Party Websites

Our website, app, reports, and monitored URLs may include links to third-party websites. We have no control over, and are not responsible for, the privacy policies and practices of third parties.

11. Personal Data of Children

BacklinkHealth is intended for business users and is not directed at children. If we have reason to believe that we hold personal data of a child in our systems, we will delete that data where required.

12. Cookies

A cookie is a file containing an identifier sent by a web server to a browser and stored by the browser. We use cookies for authentication, session status, preferences, referral attribution, analytics, and security.

Cookies we may use include session cookies for login, cookies that remember referral or landing page data, analytics cookies, and consent or preference cookies. Blocking cookies may negatively affect your ability to use BacklinkHealth.

13. Cookies Used by Service Providers

Our service providers may use cookies and similar technologies for analytics, performance monitoring, support, security, payment processing, and marketing attribution. You can manage cookies through your browser settings.

14. Our Details

This website is owned and operated by Onjects Ltd. Our registered office is at 20-22 Wenlock Road, N1 7GU London, United Kingdom.

You can contact us by email at [email protected].

15. Data Protection Contact

Our data protection contact can be reached at [email protected].